9 Hong-Kong - CHINA

Breathe Again – the shock pollution operation

From 10 to 16 July - Pollution

It’s a major issue in China. Every year pollution causes the deaths of around 500,000 people from respiratory problems or diseases triggered by the smog – the cloud of pollution that covers many cities. To bring these hazards to the attention of the public and the authorities, the company Xiao Zhu, a specialist air purifier manufacturer, set up a shock campaign, dubbed Breathe Again. With light projectors, the company shows images of children and adults in tears, choking, directly in the smoke emitted by the factories. From time to time, the faces give way to a message, “Clear the air. Let the future breathe again.” It could perhaps encourage the state to toughen up its anti-pollution measures…